PIXELATERIA
A world first experience in Milan for Google Pixel
THE BRIEF
Google approached us to create a PR generating experience for the launch of the new Google Pixel 10 in Italy, a moment that needed to do more than showcase a product. It had to spark curiosity, conversation and tap into culture.
THE ASCENT
Enter the Pixelateria - Google’s first concept of its kind, designed to bring Pixel to life through creativity and play.
A bold colour-led environment inspired by the device itself, turned product demos into immersive, shareable moments and enabled phone customisation with local artists. Part experience, part cultural hub, it transformed a tech launch into something more human, expressive and built for conversation.
“on opening night there was crowds of people trying to enter the space and capturing content. it was at that moment we could see that we had tapped into culture and created something truly exciting.”
on opening night there was crowds of people trying to enter the space and capturing content. it was at that moment we could see that we had tapped into culture and created something truly exciting.
