DOVE
A Strategic Partnership Redefining Real Beauty Experiences
ELEVATING AN ICON
As Dove’s long-term strategic partner, we support innovation projects, content creation and global experiential strategy.
Our role is to evolve a trusted, familiar brand into something but more elevated, surprising and emotionally engaging, while still remaining unmistakably Dove. We have achieved this through strategic concept design, unique product experience development and immersive storytelling.
STRENGTHENING BRAND EQUITY
The aim of our work is to strengthen Dove’s core brand equity while evolving its perception for a new generation of consumers. By translating its values into more elevated, emotionally resonant and socially shareable expressions of Real Beauty, everything we do is about making the brand feel more contemporary, culturally relevant and connected to how people experience beauty today.
"Cloud10 is my creative partner for everything I do.From brand concept, product innovation, product experience, through to content and in-store execution. They transform everything from the ordinary to an elevated experience with such style and detailed thought that builds delight with consumers.”
– Namita Khosla, Marketing Director, Dove
MARKETING CONTENT
Through a carefully crafted art direction approach for Baby Dove, we created a visual world that felt soft, honest and deeply human. Moving away from overly stylised category norms, the focus was on capturing real, intimate moments between parent and child, using natural light, gentle textures and a restrained colour palette to reflect the brand’s caring and trustworthy nature.