PIxEL ATELIER
A world first experience for Google Pixel
THE BRIEF
Create a repeatable retail format to bring Google Pixel to life across retail and flagship touchpoints in a way that drives product discovery, social talkability and real commercial impact.
THE ASCENT
We reimagined the traditional, relatively cold tech experience as a playful, creativity focused destination, shifting it from a functional showcase to an engaging and expressive experience. The ‘Google Pixel Atelier’ enables guests to work with AI as a creative partner to personalise their Google Pixel in real time.The experience increased product interaction and dwell time.
we truly believe that to have cut through in todays brand landscape you have to be willing to do things differently and break the traditional ‘rules’ of the category. the google pixel atelier is a powerful example of this approach.
“ we truly believe that to have cut through in todays brand landscape you have to be willing to do things differently and break the traditional ‘rules’ of the category. the google pixel atelier is a powerful example of this approach. “
