MAGNUM X RHODE SUMMER CLUB
Magnum at rhode Summer Beach Club
THE BRIEF
To create a culturally relevant summer moment that seamlessly merged Magnum into the world of rhode. The ambition was to move beyond traditional brand presence and instead build a shared universe where beauty, indulgence and lifestyle collided, driving desirability, social currency and cultural relevance.
THE ASCENT
We leveraged the ‘Spray Magnum’ experience that we created for the brand to offer an exclusive edible rhode branded Magnum, brought to life in a space inspired by iconic beach club design. Our yellow and white take over enabled us to seamlessly become part of the rhode beach club world.
“ THE KEY FOR US WITH PARTNERSHIPS LIKE THIS ONE IS TO CREATE AN EXPERIENCE WHICH IS ENTIRELY UNIQUE AND BLENDS PERFECTLY INTO THE BROADER BRAND WORLD. CONSUMERS WANT TO EXPERIENCE SOMETHING EXCLUSIVE, NOT WHAT THEY ALREADY EXPECT FROM A BRAND. “
The key for us with partnerships like this one is to create an experience which is entirely unique and blends perfectly into the broader brand world. Consumers want to experience something exclusive, not what they already expect from a brand.
