THE WORLD OF MAGNUM
15 years of collaboration with Magnum, bringing the brand to life
CREATIVE PARTNERSHIP
For over 15 years, we’ve been Magnum’s strategic creative partner and global experience lead, helping evolve the brand into a true fashion and lifestyle player.
Our work drives exceptional UGC, strengthens equity, increases purchase intent and reinforces Magnum’s premium positioning.
BRINGING BRANDS INTO CULTURE
We have brought our end to end services to the brand, from shaping the annual experiential strategy and the creation of the iconic ‘Make My Magnum’ and ‘Spray My Magnum’ product innovations, to the individual design and production of experiences all over the world. Individual projects have included Cannes Film Festival, Coachella, Soho House Festival, Selfridges concept store, rhode Summer Club, Sol de Janeiro Chalet and Stella McCartney at Milan Fashion Week. We create scalable experience platforms that translate seamlessly across markets, maintaining a strong global identity while unlocking local relevance and impact.
“ it has been an incredible journey with magnum over the years, where we’ve seen the power of strategic experiential to elevate a brand into a cultural icon - enabling it to show up in spaces like cannes, coachella and selfrdiges, and to partner with brands like stella mccartney, rhode and moschino. “
it has been an incredible journey with magnum over the years, where we’ve seen the power of strategic experiential to elevate a brand into a cultural icon - enabling it to show up in spaces like cannes, coachella and selfrdiges, and to partner with brands like stella mccartney, rhode and moschino.
THE BRIEF
An indulgent summer world, created for Magnum at Selfridges, London. A fleeting escape where pleasure takes centre stage.
THE ASCENT
A translation of Magnum’s signature indulgence into a physical experience. A playful, sensorial environment set beneath the Duke Street canopy, where glossy finishes, golden accents and sun-drenched details framed the ritual of creation.
“ At its heart, the Spray Bar is a theatrical moment where ice cream became something personal, expressive, and entirely your own. “
At its heart, the Spray Bar is a theatrical moment where ice cream became something personal, expressive, and entirely your own.