sol de janeiro x Magnum Chalet
An alpine fantasy in Austria, to celebrate the launch of Sol de Janeiro’s Rosa Charmosa cream.
THE BRIEF
To create an unexpected, culturally led brand moment that brought Magnum into the world of Sol de Janeiro. The goal was to fuse two iconic summer brands within a completely new context, driving desirability, social engagement and standout cultural relevance.
THE ASCENT
We leaned into contrast as the core creative idea. Taking two sun-soaked, sensory-driven brands and placing them within a winter alpine setting, we built a fully immersive chalet experience designed to surprise and delight. From product innovation to environment design, Magnum was seamlessly integrated into the Sol de Janeiro world, creating a playful and highly shareable collision of beauty, indulgence and escapism.
“ we had about 3 weeks to deliver an experience for Magnum x sol de janeiro in the mountains, so it was a great challenge. The result was a bold, content-first experience that stood out within a saturated influencer landscape and drove strong organic reach. “
we had about 3 weeks to deliver an experience for Magnum x sol de janeiro in the mountains, so it was a great challenge. The result was a bold, content-first experience that stood out within a saturated influencer landscape and drove strong organic reach.