DOVE Cannes lions 2o26
Bringing a touch of Dove beauty to the Cannes Riviera
THE BRIEF
For Cannes Lions, Dove wanted to create a space that went beyond the traditional festival experience - somewhere to bring people together, spark meaningful conversation and explore the changing relationship between beauty, culture and the digital world.
On Cloud10
Working with Dove, we transformed Creator Beach into an immersive and highly shareable destination designed around celebrating your unique beautiful difference.
From a bespoke customisation experience where guests could design their own mirror bag charm to be laser engraved live, to custom printed Dove cans sealing fresh cocktails on the spot, to an oversized lit Dove mirror for guests to engage with. Every element was designed to feel considered, engaging and distinctly Dove - creating a space that encouraged people to pause, interact and share.
cannes lions is difficult place to stand out, When we saw people queue to get their personalised mirror bag charm, we knew that we created something special.
This is exactly the kind of project we love. The opportunity to take a defining cultural moment and transform it into a fully realised world that people can step into and experience firsthand.
