REXONA rooftop WORLD CUP PARTY
Celebrating the World Cup Final in the heart of New York
THE BRIEF
To celebrate the World Cup Final in New York, Rexona wanted to create a destination that captured the energy, culture and collective spirit of the game - while looking ahead to the Women's World Cup in Brazil in 2027.
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We transformed the iconic Gansevoort hotel rooftop into an immersive football experience in the heart of the city. From bespoke cocktails and considered brand touchpoints to limited-edition gifting, every detail was designed to bring the world of Rexona to life in a way that felt energetic, elevated and unmistakably New York.
World-class football freestylers brought the skill and spectacle of the game to life, while high-energy dance performances and DJ sets created an atmosphere that carried from day into night. Headlined by Little Simz and Mango & Ginger, bringing their own energy to an already electric setting.
An iconic rooftop moment capturing the ENERGY of football and the SPIRIT of New York - celebrating whats to come for brazil 27
This is exactly the kind of project we love. The opportunity to take a defining cultural moment and transform it into a fully realised world that people can step into and experience firsthand.
